One of the things that interests me most
about the digital streaming of music is the way that it has affected party
DJing. Two weeks ago I was at a house party in Athens throughout which the
whole supply of music came from YouTube. People didn’t have to rely on their
own record collections; they could draw on virtually the whole history of record
music.
And
what was the result? They played hits. The same thing has happened at parties
I’ve been to in the past few years in London, Berlin, Paris and Evesham. Now
that obscurity is freely available to all, party DJs no longer feel the need to
show off their knowledge of b-sides and bootlegs. It is instead more important
to have an insight into the music that people actually want to hear. Gone are
the obscure dance instrumentals of yesteryear; DJ’s are now playing sing-a-long
songs.
Two further things
struck me about the music that was being played. First, despite the fact that
most people knew most of the songs, my guess is that very few of them would
have owned these tracks if they would have had to buy them as records. The
night began with classic rock ‘n’ roll tracks and ‘Let’s Twist Again’ before
moving on to disco and synth-pop. We were hearing tracks that, although widely
loved, would bestow little cultural capital upon any owner. They were also
records of such common currency that no one would have to buy them to be able
to hear them, even in the days before digital piracy and streaming. (There were
some interesting national variations when it came to the hits, however; in
Greece, ‘Jeopardy’ by the Sound, ‘Mr Roboto’ by Styx and ‘Electricity’ by OMD
all appear to have been massive.)
The
other thing that struck me was that many of the records would have previously
been termed ‘camp’. At one point, one of Athens’s many heavy rockers took over
the computer, but after playing a couple of metal tracks he quickly turned to
‘Dancing Queen’, ‘Gimme! Gimme! Gimme! (A Man After Midnight)’, ‘YMCA’ and
‘It’s Raining Men’. Greece can be quite a macho society at times, but the
playing of these songs caused outbreaks of dancing rather than cries of alarm. Even
the rock tracks that he played fell into the ‘camp’ category. We heard Van
Halen’s ‘Jump’ and Twisted Sister’s ‘We’re Not Going to Take It’.
But
is ‘camp’ still the appropriate word for this music? In fact, was it ever?
Looking at Susan Sontag’s ‘Notes on “Camp”’, I find little in her jottings that
fit. She states that the ultimate camp statement is ‘it’s good because its awful’, but there’s very
little that’s bad about any of these tracks. ‘It’s Raining Men’, in particular,
is one of the most important artworks of the 1980s. It is musically and
lyrically brilliant. It’s provocative and liberating. It’s video is pretty
fantastic too. ‘We’re Not Going to Take It’ attempts a similar feat and almost
pulls it off. For Sontag, the essential element of camp is ‘a seriousness that
fails’. Each of these tracks, however, was designed to give pleasure and has
succeeded in doing so in spades. Perhaps most importantly, none of us were
appreciating this music ironically; we weren’t seeing ‘everything in quotation
marks’ and we weren’t claiming to have a ‘good taste of bad taste’. It was a
party at which people were having the good sense to have good taste in good
music.
It’s
not an exaggeration to claim that digital streaming has set people free.
Musical tastes are more diverse than they have ever been and are less hidebound
by conventions of cool. We need to push further, however. It’s time to stop
excusing the pleasures of the popular by referring to them as camp. When did
anyone ever go to a disco in an ironic frame of mind?
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