I’ve been slow at offering a report on
vinyl sales for 2014. There’s a good reason for this: there were plenty of
others willing to get there first. Stories about vinyl are now mainstream, just
as the product is itself. The vinyl market is no longer niche; it is an established
part of the music economy. In 2014 vinyl album sales in the UK topped a
million. They were 65.1% up on the previous year, eventually selling at 1.29m
units. According to PIAS, one of the UK’s main distributors of physical
formats, vinyl now makes up 20% of their market. Meanwhile, in the US, 9.2 million vinyl albums were sold last year. This represented a 52% increase on
2013. More significantly, these albums accounted for more than 6% of all physical
album sales.
What
needs to be borne in mind is that vinyl albums are expensive. They can make
people money. Edwin Schroter, managing director of PIAS, has acknowledged that
‘at the higher dealer price this is good business to be had’. He also attributes
the rise in the number of independent record shops to the growth in vinyl
sales.
This
type of success doesn’t go unnoticed. In last year’s annual report, I noted
that independent record labels were disproportionately successful within the
vinyl market, accounting for nearly 60% of the trade. The majors are now
raising their game. 2014’s Record Store Day was underscored by complaints that
some indie labels couldn’t get their product pressed up for it on time. The
shelves were instead filled with titles from the major’s stars, among them One
Direction and Herbert von Karajan. This activity led to complaints from indie
distributors that the day had been ‘appropriated by major labels’.
The
major record labels went on to dominate vinyl’s top 10 as well. In 2014, all
but two of the top ten were on majors. Number one was Pink Floyd’s The Endless River. This was in contrast
to 2013, when indie labels released all but three of the best-selling vinyl
albums.
Music Week published 2014’s sales
figures on 9 January 2015. In the same edition of the journal there was an
interview with Tony Wadsworth, marking the end of his tenure as chairman of
BPI. Prior to looking after the UK record industry’s trade body, Wadsworth
spent 26 years with EMI, where he rose to the position of CEO. This pillar of
the UK music establishment has marked his semi-retirement by joining the indie
record retailer Sister Ray, with whom he has set up a vinyl-only branch of the
shop. In undertaking this move Wadsworth has indicated that he was in it for
the love of music all along. He’s also provided further evidence that there is
good business to be had.
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