When it comes to the vinyl revival, much is made of the young audience. Older analogue fanatics love the fact that there is new generation that has discovered the joys of vinyl. They also love the fact that they can condescend to them. Mention of the young audience is always coupled with the fact that many of these record buyers don’t have record players.
But the kids do love the sound of vinyl records. Growing up in a world of MP3s, what hits them when they hear analogue records is just how good their sound quality can be. Maybe vinyl isn’t the only factor in this, though. It is possible that we now have a generation who don’t know how good a CD can sound. Their experience of digital might be restricted to hearing it in its compressed form. Perhaps worse, they might only have heard CDs from the years of the loudness wars. Vinyl is going to sound fantastic if you've known nothing but MP3s. A CD might be mind-blowing too.